S30 Projects, founded by Jason Santiago in 2022, is a creative agency dedicated to authentic artist, creative, and brand development.
The agency functions as both a muse and a mirror for our clients, helping creatives and companies refine their vision, translating raw ideas into fully realized identities, campaigns, and experiences. Whether we’re guiding an artist through their creative process or helping a brand build deeper connections with their audience, S30 Projects exists to elevate ideas into lasting impact.
What we bring to the table:
• Managed over 50 campaigns across music, fashion, and digital branding.
• Secured 25+ clients, including major brands and artists.
• Surpassed $100K in revenue in 2023, showcasing its strong business impact.
• Executed high-profile partnerships, such as custom apparel with Arc’teryx and exclusive 59FIFTY hats with New Era.
• Directed major brand initiatives, including marketing and creative strategy for Nike, BET, YouTube Music, and Budweiser’s Bud Royalty NFT collection.
• Grew artist T:ME’s audience significantly, leading to over 15M Spotify streams for a single release.
• Designed and developed digital platforms and websites, including the micro-sites for Hart House restaurant official grand opening, the YouTube Music “Avenues Tour” websites, the official Freebandz website, and the SZA “Lana” Shopify Store.